About Me
I’m Joseph Youssef, aka Jose, a seasoned professional who helps businesses make money. I have 25 years of industry expertise, holding a bachelor’s degree in hospitality management and an MBA specializing in Business Administration, Strategic Management, and Leadership. I’ve been a strategic visionary, influencing organizational structures beyond F&B.
As an innovator, I’ve crafted and revitalized F&B concepts. With a background in procurement, I optimize costs and enhance supply chain sustainability. Beyond the boardroom, I’ve showcased both my business expertise on the Diili 2024 program and my culinary skills on Season 2 of Top Chef Finland. So, let me help your business make money, and join me on a journey where strategic leadership, innovation, and management converge to reshape your organization.
Consultancy Services
Empowering businesses to thrive through financial excellence, my motto is simple yet impactful: I help businesses make/save money. With a strategic and results-driven approach, I specialize in conducting in-depth analyses to unearth key insights that pave the way for strategic development. As a seasoned professional, I am adept at defining clear and achievable goals and objectives, providing a roadmap for success that aligns with your organizational vision.
My expertise extends to the realm of F&B solutions, where I excel in concept design and implementation, optimizing efficiency and profitability. Whether it’s streamlining processes or implementing innovative solutions, I am dedicated to driving tangible results. I operate in Finnish, English, and Arabic.
References
“We’ve been cooperating with Jose for about four years with themes relating to leadership and business development. The cooperation has been easy from the start, and we have discussed the themes and concepts together, deciding how to move forward. Jose is efficient and development focused. Cooperating with him can be warmly recommended.”
Yrsa Landsdorff
Landsdorff Coaching & Consulting Oy
“Jose has an incredible ability to grasp the bigger picture and quickly get to the core of things. Jose recognizes trends and industry nuances but, being process-oriented, can simultaneously systematically build profitable businesses.”
Tom Strandberg
NH Collection Helsinki Grand Hansa
“Jose’s business coaching clarified a lot regarding the productization of my company’s services and helped leverage my personal brand in the marketing of my business. I gained new perspectives on which services to focus on, how to communicate in the company’s voice, and which areas of the business to focus on right now.”
Teemu Myöhänen
KarmaMedia Oy
The Apprentice - Diili
Competing in The Apprentice Finland (Diili) was a transformative experience that enriched my life on many levels. Stepping mostly outside my comfort zone, I navigated through intense challenges and tasks under extreme time constraints. It was a roller-coaster of emotions that helped me grow both personally and professionally.
It was incredible to discover how far I could push myself. The show not only gave me a platform to demonstrate my skills and resilience but also facilitated networking opportunities and friendship. This experience made me even more determined to succeed in the competitive business world.
Top Chef Finland
Competing in Top Chef Finland Season 2 and Top Chef Duals Season 1 was a transformative experience, introducing me to the challenges of timed cooking under intense pressure. Nervous moments, occasional mishaps, and the rapid passage of time marked this unforgettable journey.
Despite the challenges, my performance was commendable, securing victory three times for the best dish and consistently placing in the top three selections six times. This enriching experience not only honed my culinary skills but also deepened my passion for excellence in the kitchen, making Top Chef a valuable chapter in my professional journey.
Josen Meze Book
Josen Meze is a captivating cookbook that immerses readers in the rich culinary tapestry of Lebanon, guided by the expertise of Top Chef TV show chef Joseph Youssef. From the lush vineyards of Bekaa Valley to the northern mountains, the book unveils Lebanon’s diverse flavors and food culture. I share my family’s sweetest recipes, taking readers on a culinary journey that includes frying zaatar flatbreads by campfire, catching octopuses under the stars, and experiencing the harvest.
The book features vibrant mezes and barbecue delicacies, providing instructions for creating these delights. Additionally, readers get a glimpse into the kitchens of restaurants across the country, discovering the latest food trends from top chefs. The narrative paints a vivid picture of Bohemian Beirut’s street food culture and explores the aromatic alleys of historic Byblos and the trendy brewery scene in Batroun.
Credits: Katja Nykänen, Robert Seger, Readme Oy, Gomedia Oy
Business
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